LATAM BRAND GROUP
Is An International Sales And Marketing Agency
Representing Leading Brands and Events Worldwide In the Consumer Electornics, Home Connectivity and Carrier Channels
Latam Brand Group Is An International Sales And Marketing Agency
Representing Leading Brands Worldwide In The Ce And Carrier Channels
LATAM Brand Group is a sales representation and consulting firm focused on building your brand and optimizing your business in strategic channels worldwide. We achieve this through a synergistic approach to three main areas: 1) sales representation of your products at leading international retailers consistent with your particular brand positioning, 2) sales, promotional and price point management recommendations for your corporate or third party FBA accounts, and 3) sales growth, channel marketing and emotional connection consultation for your first party website.
We are an international team of top consumer brand management professionals with backgrounds as sales, marketing, operational, legal and creative executives that have worked with both large established companies and emerging companies. We know what it is like to be on the brand side of the table and how important carefully building and protecting brand equity is. Just as importantly, we know how to build, develop and leverage this brand equity into a long-term monetization strategy for our partner brands, while employing defensive strategies to mitigate both price and brand equity erosion.
COMPREHENSIVE BRAND MANAGEMENT
Part of our team is focused on incubating and moving new brands from zero to one, not from zero to one hundred. We have vast collective experience in creating “first mile” strategies that have led to successful online and retail launches for both totally new brands and new branded product extensions of existing brands.
For more established brands, we employ open network connections and cross industry resources to provide the latest market intelligence. Our goal is to maintain a top-three sales ranking for our brands within a given competitive category and to leverage first-move advantage to establish the standard as the market leader for new categories.
Average Airline Miles So Far
Average Customer Revenue Growth
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Average Retail Sales Price
― HOWARD SCHULTZ, POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME
When we needed to enter retailers in Colombia we knew who to go to…and they came through huge!!
Looking for Distributors on our own was difficult, when we partnered with guys @ LBG we got meetings in a matter of days, with buyers we had been trying for months with no avail.
Creating a dynamic strategy is equal parts art and science. We develop overall strategies with our partner brands that draw on collective experience, trend analysis, competitive factors, creative process and gut instinct. The goal is to be directionally correct as the market provides further guidance. From there, we employ a methodology of progress before perfection.
Growing a business is about fostering trust and sustainable relationships, not just simply pushing product. The goal is to continually demonstrate the value proposition for both the vendor and the retailer and to build a relationship with the retailer as a trusted advisor. We hold this type of relationship, across multiple disciplines, within leading retailers and within Amazon globally.
It is much more exciting to collaborate to understand the retailers needs versus making a disjointed pitch when there is a bad fit. We have an experienced team who love helping our partner brands build product strategies and roadmaps so they can build not just what they want to, but also what sells. It’s a rewarding triple win that leaves all parties feeling energized.
People crave honest suggestions, and can tell when someone is pushing an agenda. They don’t want to be pressured to buy something, especially a product that is a poor fit. We learn, live and love our products to a degree that allows us to provide a perspective that is not related to “good” or “bad”, but rather to “fit”. Being authentic accelerates business growth by editing brands to retailers.
Today’s consumer can easily research an entire marketplace in minutes. This brings transparency to a process that was previously veiled and applies to everything from buying a car to new software. They don’t need someone to connect them with products anymore. What they do need is to be engaged, surprised, and delighted on their own terms. We remind ourselves of this everyday.
Decades of working with retail partners and absorbing each unique corporate culture has yielded deep institutional knowledge of the top global retailers in the CE and Carrier channels. Our online team for Amazon global and online first party share this as well. All of this means we know exactly how to represent your brand by retailer and who to contact to get things done.
We provide comprehensive brand management and ongoing business advantages to our clients. For example, in certain cases where a brand refresh or re-launch is recommended, our Legal team can assist in obtaining necessary brand protections such as trademarks, copyrights, etc. and can help recommend and review licensing deals providing annuitized revenue.
As products are listed and the sell-through process begins, we work with our partner brands on a number of analytical metrics, including:
For ongoing SKUs/ASINs, we continually manage the product lifecycle process, including: